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記者翁申霖/綜合報導

車廠砸重金拍廣告,無非是想增加商品曝光度以提升銷量表現,不過最近有支廣告不僅成功打響知名度,更引起廣大迴響,在網路上引起各界討論,原來是車商Mitsubishi(三菱)邀美國明尼蘇達大學合作,拍攝過程中只見大白熊頻頻滑倒,滑稽模樣讓主持人頻笑場,影片曝光後更笑翻一票網友。

▲三菱邀美國明尼蘇達大學合作拍廣告,拍攝過程中只見大白熊頻頻滑倒,滑稽模樣讓主持人頻笑場。(圖/翻攝自YouTube)

Mitsubishi找來美國明尼蘇達大學裡的冰上曲棍球隊一同拍攝廣告,地點位在黃金地鼠隊(Golden Gophers)主場內,並請來三菱吉祥物大白熊與球隊吉祥物前來助陣,不料忙沒幫上,倒是製造出一堆笑話。

只見大白熊不停地反覆滑倒,走沒幾步路就滑一跤,想穩住腳步卻仍失敗仆街,逗得主持人笑場連連,一旁球隊吉祥物也忍不住掩嘴偷笑,可愛又笨拙的模樣讓人直呼好萌。

NG片段曝光後,立刻製造話題,爆笑畫面讓人一看再看,半個月吸引超過200萬人觀看,短短90秒花絮引起的「笑應」,也算是另類幫Mitsubishi打響曝光度,車商應該要幫這隻白萌熊加薪才對!



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2017-01-2003:00

WARM WELCOME? Vice President Chen Chien-jen said that protesters should avoid the cold by sending representatives to Sunday’s meeting to discuss issuesBy Stacy Hsu / Staff reporterVice President Chen Chien-jen (陳建仁) yesterday unveiled details of the government’s draft pension reform plan, urging opponents to send representatives to a national affairs conference scheduled for Sunday.Speaking at an afternoon news conference at the Presidential Office, Chen said the draft was drawn up after 20 committee meetings, four regional forums and efforts to solicit opinions from all sectors of society.Chen said the draft plan aims to ensure that the nation’s various pension funds can be sustained for at least another generation, delaying estimations for bankruptcy of the Labor Insurance Fund by nine years to 2036, the public-school teachers’ pension fund by 12 years to 2043 and the Public Service Pension Fund by 14 years to 2044.“Our goal is to make sure that pension funds remain accessible generation after generation and be able to support insured people into their old age,” Chen said.Laying out several key elements of the proposed reforms, Chen said the controversy-dogged 18 percent preferential savings rate for retired public-sector employees taking monthly retirement payments would be lowered to 0 percent in three stages over six years.The saving rate is to be reduced every two years, falling to 9 percent, 6 percent and then 3 percent. It is to be 0 percent from the seventh year on.For those who take their pension as a lump sum, there are two proposed systems: Either the 9-6-3-0 process to reduce the interest rate as with monthly payments, or a separate plan of 12 percent for the first two years, 10 percent in years three and four, 8 percent in years five and six and 6 percent from year seven on.However, public servants whose monthly pension is below a specified floor — to be either NT$25,000 or NT$32,160 (US$791 or US$1,017) — are to retain the 18 percent preferential rate.Chen said that the government intends to cut the income replacement rate for public servants to “75 percent of two times a civil servant’s basic salary” and lower the rate by 1 percentage point each year until it is 60 percent of two times the basic salary.Under current pension plans, government employees receive pensions of up to 95 percent of their pre-retirement income, which is straining national coffers.To make pension funds more sustainable, the average used to determine payments is to be based on a longer timeframe. The proposal is for the average insured salary of the final 15 years of employment to be used to determine pensions, with that number to be reached by adding 12 months to the timeframe each year until the 15-year target is met.Also, the retirement age is to be increased to 65, except for professions of a special nature or those that involve dangerous activities, while the ceiling for labor insurance premiums paid by public servants, public-school teachers and private-sector workers is to be raised stepwise to 18 percent.Other highlights of the proposal include a scheme to allow employees to keep their work years when they switch jobs, including moves between the private sector and the public sector.“The money that is to be saved by lowering the income replacement rate for public servants and the cancelation of the 18 percent preferential rate will be put into the [Public Service Pension] Fund,” Chen said, adding that starting next year the government is to inject NT$20 billion into the Labor Insurance Fund annually.Minister Without Portfolio Lin Wan-i (林萬億), who is deputy convener and executive director of the committee, said that as the nation has 13 different pension funds, the government plans two stages to reform such a complicated system.“We welcome various opinions at Sunday’s conference. They will be factored into the next stage,” Lin said.Asked to comment on a large-scale demonstration in front of the Presidential Office Building planned for Sunday by civil servants, Chen said that given falling temperatures, it would be better for opponents of the plans to send representatives to the conference, where their voices would be better heard.Additional reporting by CNA新聞來源:TAIPEI TIMES

工商時報【張佩芬、呂雪彗╱連貸款手續費線報導】

據透露,行政院核定的外貿協會人事,除了新任董事長黃志芳,祕書長職務將由葉明水升任,同時安排僑務出身的前立法委員莊碩漢及美商雷神國際電子有限公司亞太區總監郭臨伍,擔任副董事長,這樣的部署,代表了政府強力推動新南向政策的決心,但也讓兩岸經貿陰影加深。

貿協將在今(20)日中午召開董事會通過各項人事,現任祕書長黃文榮將以顧問或類似身分代表貿協擔任台貿公司董事,繼續協助貿協處理各項事務。貿協目前在台貿公司持股三成多。

由於黃文榮是以開拓中國大陸市場,成功在大陸舉辦台灣名品博覽會的戰功,在2013年6月超越首席副祕書長葉明水,接下祕書長,這次民進黨政府擢升葉明水,顯然是要借重他在大陸以外的新興市場,尤其是新南向市場的開拓經驗。

不過也因為如此,本應在去年年底前就排出2017年台灣名品博覽會展期,在兩岸政府態度不明,相互觀望之下,至今未敲定任何一場博覽會舉辦地點與時間,讓兩岸經貿的前景蒙上陰影。

黃志芳自去年10月派駐新加坡生變,回任總統府簡任12職等祕書,就傳出可能由他出任貿協董事長。這次政府高層又加派了莊碩漢等2位副董事長給他,顯然是要強合法民間借貸化黃志芳在財經與國際事務方面的助力。

另一位副董事長郭臨伍任美商雷神國際電子有限公司亞太區總監,在蔡英文任陸委會主委時期,郭即是她辦公室主任,與其頗有淵源。而在2001年911事件發生後,當行政院長游錫?指示研議成立「行政院反恐怖行動管控辦公室」,當時在國安會擔任專門委員郭臨伍就是反恐辦公室首任主任。

葉明水在貿協有34年資歷,去年年底剛獲得國際展覽暨活動協會(IAEE)頒發第「會展領袖傑出獎」,是該獎自2004年開辦以來,第一個獲此殊榮的華人。他在2010年擔任上海世博會台灣館總館長,也是少數兩度獲得「經理人月刊」百大經理人者。葉明水留下的副祕書長職缺,貿協有條件接的處長、主任很多,不過人選會等黃志芳上任一段時間後,再由他來選派。
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